July 3, 2009Kewadin Casino Commercial Wins Three Telly AwardsKewadin Casino Commercial Wins Three Telly Awards The casino and agency unveiled a new brand campaign in June 2008 which included three television commercials. All three commercials were submitted for the awards and as a brand which won a Silver Telly, the highest honor. Two of the commercials, “Red Dress” and “Frank’s Steak” each received individual Bronze Telly awards, which is the second highest honor. “We are very pleased to receive this award,” said Alan Bouschor, V.P. of Marketing & Sales for Kewadin. “This is the second national recognition we’ve received from our campaign with Red Circle this year and we couldn’t be happier.” Earlier in the year, the casino and agency were winners of the RE:Design award as published in the January 2009 Dynamics Graphics+Creative Magazine . The casino and agency were one of the “12 winning Eye-opening re:Designs” the magazine named. Bouschor explained that the commercials and the new brand have much potential. “We anticipate using this branding for many years. It has a long shelf life and that is one of the reason we chose to use it,” he said. The goal of the casino’s new campaign was to help bring all five Kewadin Casinos under one brand. The solution is the casino’s current campaign: “There’s no place like Kewadin.” The campaign is focused on special ‘moments’ which are highlighted in all of the new brand advertising, including the three television commercials, new billboard and print advertising artwork, web site, radio spots and a new logo. Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions and online film and video. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies and corporate video departments in the world. The Tell Awards receives over 13,000 entries annually from all 50 states and countries around the world. Kewadin Casinos, in operation for over 20 years, has five casinos in Michigan’s Upper Peninsula and employs nearly 1,000 team members. For more information, visit www.kewaidn.com. < RETURN |
